Opportunity Information: Apply for ND NOFO 20 100
The National Education Advising Agent Program is a discretionary grant opportunity from the U.S. Department of State, U.S. Mission to India, focused on building a coordinated, nationwide, year-long engagement strategy with education agents who advise Indian students about studying in the United States. The central idea is to design and run a structured program that reaches agents across key consular regions, using a phased approach and consistent messaging so that agents receive accurate information, develop stronger advising skills, and reinforce ethical, student-centered counseling practices. The project is meant to be practical and sustained over time rather than a one-off event, and it should be organized in a way that can be tailored to the priorities of each U.S. consulate.
The program is expected to engage agents from roughly 10 key companies in each consular region listed in the announcement: Delhi, North India, Mumbai, Hyderabad, Chennai, and Kolkata. Selection criteria for which agent participants are included can be set based on the needs of the respective consulates, meaning applicants should propose a reasonable, transparent method for choosing participants and be prepared to align it with consular priorities. A major deliverable is a robust communications toolkit and a schedule of phased engagements and information sessions that connect agents with U.S. higher education experts as well as Public Affairs Sections (PAS) and Consular Sections (CONS). These engagements are intended to directly address persistent confusion and misinformation in the marketplace by grounding agent guidance in open, official sources.
The stated objectives are threefold. First, the program should clearly articulate U.S. immigration policies using publicly available, official information, with the explicit goal of dispelling myths that may circulate among agents, students, and parents. Second, it should help agents better understand and navigate the U.S. university admissions system, improving the quality and accuracy of guidance they provide to prospective students. Third, it should promote the value of ethical, student-focused advising, emphasizing counseling practices that prioritize student fit, transparency, and responsible representation of opportunities and requirements. The grantee is responsible for advertising the program appropriately, organizing the activities, and hosting them in suitable venues.
At the regional level, applicants are encouraged to propose a mix of ongoing communications and periodic learning opportunities to keep participants engaged throughout the year. Examples provided in the announcement include introductory meetings with U.S. consulate colleagues, monthly newsletters or email updates, quarterly information sessions, online courses, and trade communications distributed through study abroad portals. The plan can also include content partnerships in private education fairs, as well as identification and representation in multi-country education fairs, conferences, and related events. In other words, the opportunity favors a multi-channel strategy that meets agents where they already operate while also creating direct lines of communication with official U.S. government and higher education sources.
A required component of the proposal is an evaluation and follow-up plan to measure whether the program actually changes participants understanding of U.S. higher education and related policies. The announcement specifically asks applicants to describe how they will assess changes among selected agents and, if possible, among the students and parents those agents advise. This implies that competitive proposals should go beyond attendance counts and include a realistic method for checking knowledge gains, correcting misconceptions, and tracking whether improved understanding carries over into client-facing advising behavior.
The year-long effort culminates in a final conference held in New Delhi or Hyderabad that brings together participants from the consular districts. For this culminating event, the grantee must coordinate with the Public Affairs Section in New Delhi to develop selection criteria for which agents participate in the final conference. As with other program elements, the grantee is expected to handle appropriate promotion and logistics and to host the event in a suitable venue, effectively using the conference as both a capstone learning moment and a way to reinforce a consistent national network of better-informed, more ethical education advising agents.
From an administrative standpoint, this opportunity is issued under Funding Opportunity Number ND NOFO 20 100 and is categorized as an education-focused discretionary grant (CFDA 19.040). Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations with 501(c)(3) status (other than institutions of higher education). The award ceiling is $200,000, and the Mission anticipated making one award. The funding opportunity was created on March 20, 2020, with an original closing date of May 18, 2020.Apply for ND NOFO 20 100
- The Department of State, U.S. Mission to India in the education sector is offering a public funding opportunity titled "National Education Advising Agent Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Mar 20, 2020.
- Applicants must submit their applications by May 18, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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